Every October, skeleton decorations appear everywhere, hanging in windows, draped over porches, lurking in backyards, and occasionally turning up in very questionable places. But have you noticed something odd? They never quite look right. One arm too long, a rib out of place, the wrong number of vertebrae. They don’t just haunt your yard, they haunt doctors’ offices.

©MJ Sabine
For chiropractors, orthopaedic surgeons, and anatomy professors, October is both a blessing and a curse. Sure, skeletons bring business, but they also bring existential dread. This is the month doctors see their own professional nightmares come to life in the form of glowing plastic skeletons with mismatched bones. Somewhere, a skeleton marketer decided anatomy could be “loosey‑goosey,” and the medical community has been living with it ever since. When Halloween marketing meets human biology, the results are discombobulatedly creepy.
Now, imagine a parallel universe where skeleton decor isn’t just seasonal fun but becomes the October marketing strategy for every back‑pain clinic, posture coach, and ergonomic chair company. Picture billboards with slogans like “Straighten Up with Spooky Savings!” and waiting rooms adorned with glowing skeletons, each one a slightly inaccurate albeit undeniably creepy advertisement. Add tongue‑in‑cheek “case studies”: “The Halloween Spine Summit,” “X‑ray Your Costume: Skeleton Chic,” and “5 Ways to Use Fake Vertebrae in Your Living Room Design.”
©MJ Sabine
The Skeleton Marketing Apocalypse: What’s Next?
If skeletons are already hijacking October, there’s no telling where the madness will stop. Let’s imagine a few terrifyingly funny possibilities:
- Skeleton Chiropractor Ads on Social Media — animated skeletons posting TikToks about “Adjustments under the Full Moon”, sponsored by “Spooky Spinal Solutions.”
- Back‑Pain Skeleton Subscription Boxes — every month, receive a glow‑in‑the‑dark vertebrae model, a posture checklist, and a sachet of cinnamon‑nutmeg “spinal refresh” powder.
- Skeleton Office Supplies — staplers shaped like pelvises, sticky notes in the form of vertebrae, and desk lamps designed as glowing skulls. Productivity rises — or maybe it’s just fear‑driven compliance.
- Halloween Spine Retreats — weekend getaways where participants learn yoga from skeleton models while sipping bone‑broth pumpkin spice lattes.
- Skeletal Fitness Clubs — spin classes led by a skeleton instructor, where the slogan is: “Align your spine, align your soul.”
- Skeleton Reality TV Show — “Real Bones of October”, where skeleton decorations compete to be crowned the Most Anatomically Questionable.
October isn’t just about skeletons. It’s about a cultural movement, a collision of horror, humour, and the absurdity of marketing. For doctors, it’s a nightmare; for marketers, it’s a business model; and for the rest of us, it’s a hilarious reminder that Halloween decorate our homes and remodels reality itself.
Hauntvent — Because Halloween deserves more than just one night. 🎃💀

*Welcome to HAUNTVENT! If Christmas gets Advent, comprised of four weeks of build‑up, candlelight, and carols, why shouldn’t Halloween get its own countdown? Think about it. Even Thanksgiving has bonus add-ons such as Black Friday, Cyber Monday, Giving Tuesday. Oh, and let us not forget that Easter has the entire 40 days of Lent, plus Holy Week. Meanwhile, Halloween gets exactly one day. ONE! That’s like giving Christmas just one gingerbread man and calling it a holiday. We Halloween advocates deserve more. Want more. We have the right to Hauntvent. A full two weeks of delightful absurdity, seasonal satire, and spooky observations. In short, a playful countdown to October 31st. This October, I’m taking Halloween seriously. So buckle up, light your jack‑o’‑lanterns, and prepare yourself: Hauntvent has begun!
The Hauntvent Series
Hauntvent 1: The Real Monster of Adulthood
Hauntvent 2: Adulting is a Haunted House
Hauntvent 3: Monster Retirement Plans
Hauntvent 4: When Ghouls Go Glam
Hauntvent 5: The Great Pumpkin Spice Conspiracy
New from The Esoteric Frog
Honouring The Light: Feng Shui Rituals for All Saints’ and All Souls’ Day
